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“We loved you so much that we were delighted to share with you not only the gospel of God but our lives as well, because you had become so dear to us.” 1Thes 2:8

That passage seems an apt description of what effective evangelism might look like in a culture that longs for community and desperately needs the gospel. We’ve found it helps us connect Crusade’s long standing value of initiative evangelism with the culture’s affinity for relationships without diminishing either. 

A couple of years ago we decided to hire a design firm to help us brand Campus Crusade for Christ at Penn State. Essentially that means we wanted them to help us think through a visual way to consistently represent the essence of Cru to the students here. In particular we wanted a recognizable, cost-effective way to repeat over and over that Cru is a place on campus where you can find authentic relationships, and thoughtful answers to life’s questions.